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Company
Empresa
Spotify
Industry
Industria
Broadcast
Location
Ubicación
London

What attracted you to Slack? 

Three distinct things come to mind. First, I knew I wanted to work for a mission-driven company. If I’m going to dedicate 40+ hours a week on solving a specific problem, I need to be sure that the solutions I’m working on are ultimately helping people and making the world a better place. 

Second, it’s important to me to be a lifelong student. I distinctly remember my interview with Asana’s Head of Product, Alex Hood. A couple questions in, I asked, “What will I learn here?” He responded that I would master a playbook for designing and scaling high-quality innovation at a large organization. 

Meet Yasmin Kothari, a thoughtful leader on Asana’s Product team. Yasmin joined Asana in April 2020, just one month after the company transitioned to remote work. Now, she’s looking forward to working with her growing team at Asana’s New York office. Learn more about why Yasmin joined Asana, her advice on empowering teams, and how she approaches scaling Asana’s platform alongside our largest customers. 

What attracted you to Slack? 

Three distinct things come to mind. First, I knew I wanted to work for a mission-driven company. If I’m going to dedicate 40+ hours a week on solving a specific problem, I need to be sure that the solutions I’m working on are ultimately helping people and making the world a better place. 

Second, it’s important to me to be a lifelong student. I distinctly remember my interview with Asana’s Head of Product, Alex Hood. A couple questions in, I asked, “What will I learn here?” He responded that I would master a playbook for designing and scaling high-quality innovation at a large organization. 

Asana has a structured way of going about the product decision process—from deeply understanding our customers to envisioning the world we might create to honing in on the initial minimum viable product (MVP). Learning this playbook has sharpened my product intuition and, as Alex predicted, it has been one of the most valuable tools I’ve learned in my career.

Third, Asana’s supportive culture shone through in the interview process and felt perfectly aligned with my values. I recently had my first baby and witnessed firsthand how that supportive culture empowered me to succeed before, during, and after my parental leave.

You work on the “Align” area of Asana’s product. What does that mean, and how does it fit into the broader Asana Product organization?

Asana’s product team has three pillars: 


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